HVAC AI OS — Master Plan + Learning Hub

The full campaign (offer, ads, funnel, thank-you page, launch plan) plus every link to learn the delivery. Built for Moran, Acquisitions.com.

The Offer

"We are not an agency. We are a private equity firm that installs the AI system PE uses to double margins, then invests in you and exits with you at 10x."

7-day installNo build fee Pay when liveOne HVAC company per market (apply)

The Funnel Map

Meta ad VSL / booking page Book Game Plan Session Thank-you page The call 7-day install
No email gate in the ad. "Learn More" goes straight to the VSL page. Email + booking happen on the page. The GHL "New Ad Lead" workflow nurtures everyone who books but does not show, for 7 days.

The Ads (paste-ready)

Built on your $10-lead senior-living format. Funnel sends the click straight to the VSL page.

Primary text

HVAC owners, you have to see this. We built an AI system that answers every call, follows up on every estimate, and books the job for you. 24/7. Without you hiring a single person. Because most owners ARE the bottleneck in their own shop. Every missed call and every quote nobody chased is money walking out the door to your competitor. This system catches all of it, and texts you a recap every morning. And the best part? It is not some crazy, complicated tech project. We build it custom to your shop and bolt it on in 7 days or less. You wake up to a full schedule without lifting a finger. Here is what no agency can say: we are not an agency. We are a private equity firm that has closed over $1B in deals. So after you run the system for 90 days, we will even invest in your business and help you sell together at a premium multiple, instead of the 3 to 4x most HVAC owners settle for. Want to see exactly how it works? Watch the short video on the next page. It shows the system running live on a shop like yours. If it is a fit and your market is open, you can book a call right there. We only take one HVAC company per city. Tap Learn More to watch. In your corner, Moran Pober

Headlines (test 5)

  1. New ChatGPT-5.5 Plugin For HVAC Owners!
  2. New AI OS For HVAC Owners!
  3. The AI System Private Equity Uses To Double HVAC Margins
  4. Book More HVAC Jobs Without Hiring Anyone
  5. We Buy HVAC Companies. Now We Will Put Our AI In Yours.

Descriptions (test 5)

  1. Built for HVAC. 1000+ operators helped.
  2. Installed in 7 days. No build fee.
  3. From the firm that has closed $1B+ in deals.
  4. One HVAC company per market.
  5. Answers every call. Books every job. 24/7.

Creative direction

The Thank-You Page (post-booking)

After they book, this page does two jobs: cut no-shows and pre-sell the call. Keep the video to 3 minutes max.

  1. Confirmation: "You are booked. Check your email and text for the details." Add-to-calendar button.
  2. A 3-minute "watch before our call" video from Moran: the PE story, what the system does, and what to bring. Sets you as the authority before you ever speak.
  3. Bring your numbers: "So we can calculate your exact revenue leak live on the call, have these ready: monthly call volume, close rate, average ticket." This frames the call as valuable and qualifies them.
  4. Proof: one strong testimonial or case study (use your acquisitions/exit ones until you have HVAC results).
  5. Scarcity reminder: "We only take one HVAC company per market. Showing up holds your spot."
  6. Optional: "While you wait, text our AI and watch it book a job" (the live demo).
No-show killers: the add-to-calendar button, the homework (sunk-cost), and the exclusivity line. GHL then fires the reminder sequence (48h/24h/1h/15min).

The Launch Plan

1
Assets ready (week 0). Ads (3 angles x 5 headlines), VSL/booking page live, thank-you page live, GHL calendar embedded, Meta pixel + conversions API installed, GHL "New Ad Lead" nurture published.
2
Record the VSL + the TY video. Scripts are written (3-min VSL done). Two short videos, one face-to-camera each.
3
Launch Meta ads. Start at $50 to $100/day, one campaign, the 3 angles as 3 ad sets, "Learn More" to the VSL page. Optimize for the booking event.
4
Daily for 7 days. Watch cost-per-booked-call. Kill ad sets over target, scale the winner. Goal is a booked Game Plan Session at a price that makes the math work.
5
Run the calls. Game Plan Session: show the system live, give them their leak number, check if their market is open, close. Then 7-day install on your GHL snapshot.
6
After 90 days. Introduce the invest-and-exit backend to the best operators.

Learning Hub (links + creators)

Learn each piece, or hand this to a team member. Order: GHL → offer/sales → Meta → AI voice → SEO/LSA. owned = you already have it.

1 · GoHighLevel (the engine) owned: SGS 6h 24m training

HighLevel YouTube ↗ GHL Certification ↗ YT: snapshot tutorials ↗ YT: workflow builder ↗

2 · Offer + Sales owned: JP sales scripts + Hormozi files

Alex Hormozi YouTube ↗ $100M Offers ↗ YT: sales call frameworks ↗

3 · Meta Ads you already run these

Ben Heath YouTube ↗ Meta Blueprint ↗ YT: lead ads for local biz ↗

4 · AI Voice Front Desk (the hardest, the differentiator)

Vapi docs ↗ Retell AI ↗ Liam Ottley (AI agency) ↗ YT: Vapi voice agent + booking ↗ YT: AI receptionist for home services ↗

5 · Local SEO + Map Pack (Stryker's #1)

BrightLocal Academy (free) ↗ Sterling Sky / Joy Hawkins ↗ Google Business Profile help ↗ YT: Map Pack for home services ↗

6 · Google Ads + LSA

Google Skillshop (free, official) ↗ Surfside PPC YouTube ↗ Local Services Ads help ↗ YT: LSA setup for HVAC ↗

7 · HVAC Operations Fluency (talk like an operator)

ServiceTitan YouTube ↗ Housecall Pro YouTube ↗ Service Business Mastery podcast ↗ YT: how HVAC shops run ↗